Design Portfolio – Branding, Illustration, UX/UI & Web | Grafityl
This portfolio showcases selected projects in branding, UX/UI design and web development.
Each project reflects a structured approach to visual communication, combining creativity, strategy and execution.
Some projects are brand-focused. Others lean into digital systems, storytelling, motion or interface thinking. Together, they reflect the full range of what I do as an independent designer with experience across agency work and multidisciplinary creative production.
Branding and Visual Identity Projects
From logo systems to brand direction, these projects focus on creating visual identities that are recognizable, scalable and rooted in a clear concept.
Bade Fass – Barrel Rental Experience:
A handcrafted, illustrative identity that reflects authenticity and tradition. The organic linework and rustic aesthetic emphasize the natural, wood-based experience, while conveying relaxation and a handcrafted, human touch.
Dr. José Neira – Orthopedic & Trauma Specialist:
A clean and structured logo system designed to convey trust, precision, and medical expertise. The geometric iconography represents different areas of specialization, supported by a calm, health-oriented color palette aligned with the medical field.
E&M Car – Car Wash & Accessories:
A modern and dynamic logo that visually communicates efficiency and quality in automotive care. The combination of clean lines, reflective elements, and vibrant colors evokes freshness, shine, and reliability—key attributes of a professional car wash service.
Maittania Repostería – Pastry Brand:
A soft, playful visual identity inspired by homemade tradition and attention to detail. The flowing forms, creamy textures, and pink palette highlight sweetness, delicacy, and the artisanal quality of handcrafted desserts.
Papa Walters Restaurant – Brand Refresh:
A character-driven identity update that enhances personality and engagement. The chef illustration becomes more dynamic and expressive, reinforcing a friendly and approachable brand while maintaining familiarity and culinary authenticity.
Illustration as Identity, Narrative and Visual Character
Illustration is one of the strongest parts of my visual language.
Sometimes it supports a brand. Sometimes it becomes the central voice of a piece. In both cases, it adds personality, symbolism and a distinct graphic presence that generic assets can’t replace.
UX/UI and Digital Design for Clearer User Experiences
These projects focus on structure, interface logic and digital communication — turning complex ideas into usable, readable and visually coherent experiences.
Web Development and Digital Execution
The final layer is implementation: bringing visual systems into real digital environments through web design and development that supports usability, consistency and brand presence.
From logo design and brand systems to UX design and web development, every project is designed to solve real problems — improving communication, usability and brand recognition.
These are not just visuals placed next to each other. They are designed systems — built through concept, structure and execution.